Translation theory and practice. Cultural differences in tourism and advertising

This added a new and important reflexive dimension to translation. The finding that language teachers increasingly do not favour covert translation but rather resort to cultural translation to overcome cultural differences is, I think, quite alarming. We should not fool ourselves as to the continued existence of cultural differences. Another one of the most common examples of cultural differences in the workplace is how well (and how much) someone promotes their contributions. Humility is a basic value for many cultures (Hispanic culture included), which means that self-promotion is not …

In translation practice, translators are supposed to not only thoroughly ... and a new methodology for the study of theories and practices of advertising translation . ... awareness of cross-cultural differences to convey the cultural connotations in ... A Study of Tourism Advertising Translation from a Cross-cultural Perspective [J] .

theories covering the advertisement translation at the macro-level and instead a large number of papers ... As long as the translation achieves equivalence in a culture and has the same ... In translation practice, a translator always meet.

Cultural translation Localization theory came from industry and has incorporated elements of the equivalence paradigm. At roughly the same time, a signifi cant number of theories have been heading in precisely the opposite direction. This chapter looks at approaches that use the word “trans-

“functional equivalence” translation method (my emphasis). At the same time, the term is also used in translation theory to refer to the procedures or technique of the “functional equivalence” translation approach (my emphasis) (Newmark, 1988:48). Cultural equivalence as one of the strategies of “equivalent effect”